One Sound Choice is a small, family-run company. The owner, Ryan Herd, has 22 years experience in the Audio/Video Industry, all together there is almost 30 years of experience in the field. One Sound Choice was started about six years ago and this is Ryan’s second venture in the field. The company as a whole consists of seven employees, and is mostly run by family members. Ryan is certified by 200+ manufacturers in expert Audio and Video equipment installation and programming. He continues both his and the staff’s education. The business functions with the belief that the staff is its strongest asset, and also believes in the highest education and training for them as well. Ryan himself gets out there and hits the “installation floor”, and periodically job titles cross for others as well. In just six years he has built a well known, well-liked, dynamic, technically superior, and customer driven team which has designed and built some of the most impressive high end systems in existence.
One Sound Choice is a member of the Home Builders Association, and CEDIA. Ryan and the staff attend the CEDIA Management Conference and Electronic House Expo every year to attain new certifications and update older ones. The entire staff attends regular manufacturer’s training throughout the year.
Community service is also an important role in the company’s existence. One Sound Choice donates time to many organizations on a regular basis. The local Senior House in their hometown is a good example. They do a free feature movie presentation one Sunday a month, and also donate music and speakers for special events such as the Town Hall Christmas Tree Lighting. They also host the Movie Night at the town’s swimming lake. One Sound Choice also hosts fundraisers such as Movie Night for Delaney. It was held at the town field to raise money for a local child stricken with an inoperable brain tumor. They donated all the technology and the double features as well. The staff occasionally does some volunteer work like painting some of the rooms at a nearby Women’s Shelter. Being a good neighbor and friend in the community is top priority. One Sound Choice believes this is a good way to bond the staff and make them a strong team.
One Sound Choice does not have a physical showroom. Their showroom is the client’s home or office. They are a custom installation firm so each location is different and therefore poses different needs. They feel that the best place to see what a client wants, and the appropriate technology they should have, is by being in the environment in which it will function. It is easier to assess a home’s capabilities by being there. They use some collateral marketing such as a simple brochure and a questionnaire that asks some strategic questions for determining the correct specs for the job or jobs. Their public marketing targets statewide publications, as well as county-specific publications. They also list with online referral services, local builders referral services, and do some spot advertising in timely publications. Their many write-ups and features also generate interest and provide free advertising. This also provides new and past clients with collateral for why they chose, or will choose, One Sound Choice. Many of their new clients come from word of mouth and referrals, the company feels that those are some of the strongest leads and most often a happy client leads to another happy client, and so on. Their website is a direct link to the company and what it does. It is a source for new clients to find out about the services they will receive, and to understand the methods and purpose of their installation. It often leads to up-sells as the clients see other items that may improve their lifestyle or just make it more fun. Clients will find out that they will be backed by 24 hour service, on call service, and both product and technology updates.
Some of One Sound Choice’s jobs from the past year have been featured for various themes in publications such as CE PRO, Electronic House, as well as online. The Electronic House feature was for Best Before and After Installation, in which One Sound Choice transformed a three-car-garage into an award winning home theater, and took home the award…
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