Learn why his clients tend to use expletives to describe his company’s system installations.
How would you use Twitter to describe what your company does (140 character limit)?
We’re an all-encompassing, mind-blowing, creative audio & video installation company, dealing with the coolest thing on earth … technology. Oh, and we love our jobs.
After you complete a project, what do you think your typical client tells his friend about the experience?
“Holy s%$+, this is awesome!!! You have got to come over and see this … it’s so cool!”
What one characteristic sets your company apart from other CE pros?
Be the best. Make it perfect. We understand perfection does not exist, but that does not stop us from striving toward it. If you see something wrong, just fix it, and do it right the first time.
What can CE pros learn from your company to make them think differently and run their business better?
Stay small. Be flexible. Don’t compete with big-box stores; just use them for reference.
What’s the wildest request you’ve ever had for an installation?
Convert a three-car garage into a home theater. They had two three-car garages, one of which was attached to the house. They felt that it was a waste and wanted it transformed into a fun space for their four kids.
We had to close up the garage door openings, move some of the supports so they did not obstruct the view and create a three-level room that turned out to be part theater and part game room. All in all, it was an awesome room, sounded good, looked good and won a award, too!
What is your 3D strategy and do you think the technology will live up to the hype?
I think it is interesting and fun, but it will be a while before it catches on. We are still trying to push the Blu-ray format, and still explaining why there are black bars showing on some DVDs on new TVs.
I feel that the manufactures will need to overcome some serious roadblocks to make 3D work — special glasses, HDMI v1 (whatever; too many versions!), upgrading the TV (again!), and upgrading the DVD (again!).